No End to Good Reports from UK, Sterling Higher

Will traders see an end to the stream of good data from the United Kingdom anytime soon? It certainly does not look so and this is helping the Great Britain pound, which rallied for the fourth straight trading session against the Japanese yen today.
Retail sales rose 1.1 percent in July from June, when the increase was at just 0.2 percent. The actual change beat the forecast of 0.7 percent. All the positive data helped the sterling to gain even as the end of the eurozone recession reduced demand for the currency as a haven from the European problems.
GBP/USD appreciated from 1.5497 to 1.5585 as of 11:58 GMT today, trading near the highest price since June 19. GBP/JPY advanced from 152.07 to 152.92 after falling to 151.47 earlier.

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